Emerging Beverage Can Categories

As consumers continue to choose cans for their convenience and sustainability, doors are opening in exciting new beverage categories including packaging of carbonated beverages and canned wine.
Several people clink glasses together outdoors.

Flavored and Sparkling Waters

Consumers are turning to flavored and sparkling waters in record numbers for their all-natural, wholesome ingredients and appealing flavors. The global flavored water market size is expected to reach USD 29.56 billion by 2028, registering a compound annual growth rate (CAGR) of 10.3% from 2021.1 In the U.S., sparkling water dollar sales rose 20.4%, totaling $267 million in convenience stores for the 52 weeks ending Jan. 29, 2022, per NielsenIQ. Seltzer water totaled $32.4 million, up 6.8%.2 

Beverage cans are a natural fit for this segment, offering a similar aesthetic to more indulgent beverages but also providing important flavor and carbonation protection that upholds product quality and features unparalleled sustainability credentials.

1 http://www.businesswire.com/news/home/20211124006086/en/Global-Flavored-Water-Market-Report-2021-Increasing-Consumer-Preference-for-Healthy-Alternatives-to-Sugary-Soft-Drinks---Market-Forecasts-to-2028---ResearchAndMarkets.com 

2 http://cstoredecisions.com/2022/03/04/soft-drinks-rise-but-sparkling-water-drives-carbonated-growth/ 

Customer Success Stories

Sparkling Water

Waterloo

With a slogan like “Water Down Nothing,” Waterloo® is a bold, unapologetic water brand that has caught increased consumer attention over the last several years. We serve as a key supplier to the trending company and, as such, continue to support the strong identity and packaging aesthetic that has made Waterloo a go-to for consumers. We have also helped the customer connect with industry partners and resources.

Flavored Mineral Water

Acquissima

Canned water volume in Brazil grew nearly 7x from 2021 to 2022, reflecting a shift toward aluminum packaging and away from tap and bulk water. Recognizing this trend, Brazilian beverage producer Socorro Bebidas worked with our Brazilian team to extend its line of mineral water to include new canned varieties. The brand, Acquissima, now offers a natural mineral water and a carbonated mineral water, both available in 355ml (12oz) sleek cans that utilize a matte varnish to evoke a premium, bold look.

Natural Spring Water

Kristal

Kristal Kola partnered with us to become the first brand in its country to enter the canned water market, aligning with its sustainability goals. The launch aligned with the company’s sustainability goals, enhancing its commitment by pairing a natural product with an eco-friendly package. To instill this message with consumers, our team worked closely with Kristal to design a 330ml can that highlights statistics about aluminum’s recyclability and draws from the natural, simplistic silver hues of the metal substrate.

A can of Waterloo Sparkling Water in the Lemon-Lime flavor. The can features a light cream background with green accents and text.
A red 350ml can of "Acquissima Passion" sparkling natural mineral water, sourced from Fonte Santo Expedito. The can features a crown logo at the top, white text, and small water droplets across the surface, emphasizing its refreshing and premium appearance.
Two silver 0.33L cans of "Sapanca Kristal" natural spring water with blue text. The can design highlights product details, including mineral content and quality indicators. The branding features bold blue lettering, with the word "Kristal" prominently displayed vertically.